Ev for sale has been growing quickly. But that growth has slowed down of late, fueling concerns that the industry is overheating or even entering a recession.

The reason for the slowdown isn’t obvious, and pointing to disappointing quarterly numbers or immediate challenges doesn’t tell the whole story. The truth is that a reckoning over the pace of change is taking place, and it has to do with how the market is shifting.

As it stands, EVs aren’t affordable for most people. That’s one of the main reasons why their sales have been slower than expected. For instance, the average EV costs $50,798 according to Kelley Blue Book — about two grand more than the typical gas-powered car. And with consumer spending already stretched thin by rising rent, food, and utility prices, many families are reluctant to spend their kids’ college savings on a six-figure electric vehicle.

Your Next Eco-Friendly Ride: EV for Sale

Automakers are trying to address the issue, but their solutions are complicated. Cutting prices would accelerate sales, but it would also hurt profits. So companies like Volkswagen, which is focusing on its splashy EV lineup from the ID.4 to the Buzz, are hesitant to lower prices further, even though it would make sense in the long run.

The good news is that there are more options for consumers now than ever before. New and used EVs are becoming more affordable, and a variety of incentives — from free parking to the ability to drive in bus lanes — are making them more attractive. And, according to experts, it won’t be long before we start seeing more ev for sale on the roads — once more buyers are confident in the technology.